Turtle River Trading Company

#1 Sport shop on Hwy 51, downtown Mercer. One stop shopping includes sale of all WI licenses, best quality and variety of live bait, most complete lines of fishing tackle, hunting, camping, and marine equipment. Professional guides and well re-known taxidermist service available. Unique gift shop offers many items with that North woods flair. UPS shipping and dry cleaning services, too! Please visit our website for additional information!  Summer hrs:6am-6pm.  Winter hrs: 9am-5pm